Range plan buying range plan | Page 36

Oxford white As one of my favourite designs, there were a few moderations I wanted to make to develop the design in a positive light. Firstly, I made the hem at the bottom of the shirt much more discreet as it wasn’t before and that I felt made it too normal and formal if someone was to wear it untucked. Secondly, I irradiated the top button for a more summer feel for the collection and lastly, chose the sea salt colour to stick with that neutral feel for the summer collection. 34