A heritage brand that keeps on evolving :
The largest consumer exhibition in the world outside of the United States
A heritage brand that keeps on evolving :
The Rand Show , also called the Rand Easter Show , is an annual show held in Johannesburg , South Africa . It is the largest consumer exhibition in the world outside of the United States .
It has been an important event in the city for many years , attracting in excess of 400 000 visitors in 2007 . It was also called the Grand Rand Show when it was held a few weeks outside of Easter in the late 1980 ' s . The show was first held at the Old Wanderers cricket ground in November 1894 by the Witwatersrand Agricultural Society , a society that had formed in March of the same year . The second show was opened by Paul Kruger on 13 March 1895 , at a venue called Milner Park , which is today the site of the University of the Witwatersrand ’ s West Campus . It was held again in 1896 and reestablished subsequent to the end of the Anglo Boer War , in 1907 . In 1936 , the Rand Show was called the Empire Exhibition .
The Rand Show has changed ownership over the years which has led to various changes to the Expo . The focus is now to highlight great innovative brands across a host of different areas and themes ; from technology to interior design and furniture . No other expo offers the entire package quite like the Rand Show does and over the next few years the aim is to be the hottest showcase for South African design and locally produced products and services .