Not Just anOther Demographic
MONTHLY HOUSEHOLD INCOME
OVER R50 000 - 11 %
R30 000 - R50 000 - 32 %
R15 000 - R30 000 - 43 %
UNDER R15 000 - 14 %
AGE
18-24 - 13 % 25-34 - 29 % 35-49 - 37 % 50-64 - 18 %
65 + - 3 %
HOW DO VISITORS RATE THE RAND SHOW ?
Propensity to return - 92 %
Better than expected - 50 %
Families with children - 68 %
Adults only - 32 %
COMPOSITION
As Expected - 35 %
Not as good as expected - 15 %
0 PERCENT
12 % East Rand
1 % Cape
8 % West Rand
1 % Free State
15 % South Rand
1 % Limpopo
14 % Soweto
4 % Midrand
2 % Johannesburg Central
9 % Pretoria / Centurion
5 % Sandton
4 % North West Province
2 % Mpumalanga
7 % Randburg
3 % Lenasia
5 % Vaal Triangle
3 % KwaZulu-Natal
4 % Northern Suburbs
20
Areas GEOGRAPHIC ORIGIN
* Based on 2016 visitor research