An initiative to put South African design on the global map, as well as making good design accessible to all. South Africa is making its mark in original design, but it is still only appreciated and shared to a very select market. The aim of Johannesburg Design Week is to take design to a broader audience and ultimately make good design, as well as an understanding of design, accessible to all. There are many expos in South Africa that aim to promote design but unfortunately they have only ever targeted a very niche and selected market. We have a very design centric population here in South Africa across all LSM’ s, and the future lies in design and manufacture.
This new initiative will run alongside the Rand Show and will initially consist of educational talks and workshops for a host of audiences which include:
Industry professionals including interior designers, architects and fashion designers. The general public.
Future entrepreneurs – individuals that are interested in starting their own business in a design related field.
Scholars & Students – Education on what the various institutes offer within the design fields.
Johannesburg Design Week will also run curated displays featuring great local talent and is intended to be a worldwide showcase for up and coming designers over the next few years. The Rand Show team has partnered with some of the country’ s leading design minds to pull this together and for it to grow into the country’ s leading platform for anyone interested in design and related creative industries.