An initiative to put South African design on the global map , as well as making good design accessible to all . South Africa is making its mark in original design , but it is still only appreciated and shared to a very select market . The aim of Johannesburg Design Week is to take design to a broader audience and ultimately make good design , as well as an understanding of design , accessible to all . There are many expos in South Africa that aim to promote design but unfortunately they have only ever targeted a very niche and selected market . We have a very design centric population here in South Africa across all LSM ’ s , and the future lies in design and manufacture .
This new initiative will run alongside the Rand Show and will initially consist of educational talks and workshops for a host of audiences which include :
Industry professionals including interior designers , architects and fashion designers . The general public .
Future entrepreneurs – individuals that are interested in starting their own business in a design related field .
Scholars & Students – Education on what the various institutes offer within the design fields .
Johannesburg Design Week will also run curated displays featuring great local talent and is intended to be a worldwide showcase for up and coming designers over the next few years . The Rand Show team has partnered with some of the country ’ s leading design minds to pull this together and for it to grow into the country ’ s leading platform for anyone interested in design and related creative industries .