Rancho Margot: Diploma Project Nov 2013 | Seite 3

Introduction I am Albert N Grashious, a student of Srishti School of Art, Design and Technology. I grew up in Cochin, Kerala. I had a keen interest in art and enjoyed drawing as a child. According to my parents, I drew from the age of 1 and when I was 3 years old I made all the guests coming to my home draw cars. I got more opportunities to draw and paint as I grew up, although weekly art classes in school were the only formal education I had in art. When I was 5, I won a district level coloring competition. What attracted me to Srishti after I completed school was the fact that I enjoyed Art and I really didn’t want to be in an educational system that had exams. I came to Srishti knowing very little about design, since I was not exposed to the world of design growing up. I did not have any moment in school where I proved my academic or competitive capabilities. As each year in school passed I kept losing my confidence in my abilities. But meanwhile, I held on to my artistic and creative side at a personal level. When I came to Srishti, I realised I was here to create new things. I believed I can create anything I wanted just by imagining the world as the clay and my physical energy as the hands using which I can mould. The belief that I can create new things, pushes me to invest a lot of my energy into projects. I have gained a lot by being in the projects and courses Srishti offers. Srishti is one place where you find smart people. I tried making as many friends in college as I can because I knew it would expand my worldview and social skills. I took it upon myself to choose projects in college which had a client. The project with S-labs, where we created brand activation campaigns for Unilever was a phenomenal experience for me. It gave me a flavour of how people worked in real life working conditions. I realized how important it was to develop a certain skill in order to thrive in the professional world. From then on, I decided to take my specialization seriously and give my best effort absorbing Visual Communication design. 3