Case Study
Organic Non-Brand Traffic Drives More New Customers
According to Google, non-brand terms drive more new visitors to your site. Google says that 65% of visitors
from non-brand terms are new, whereas with brand terms, the number of new visitors is substantially lower at
15%. Furthermore, Google says that “non-brand terms drive a higher percentage of new customers” than
branded terms. This case study addresses the issues and solutions that will allow you to take full advantage of
non-brand terms.
Situation
Google’s Search Landscape Changing Daily
Google sees 500 million new search phrases daily and says that
“54.5% of user queries are > 3 words”. The majority are long-tail, nonbrand terms.
This presents a huge revenue opportunity, particularly in organic
search, to discover thousands of new non-brand long-tail queries
searchers use every day which are relevant to your business.
Challenge Find Thousands of New, Non-Brand Long-Tail Queries Daily
YourAmigo’s search data shows that often there are more than 100
unique long-tail phrases used by searchers to describe the same
product. The huge challenge that faces our clients is how to find the
multitude of these relevant, new, non-brand long-tail phrases
searchers use daily.
If you have a large website with thousands of products, try to imagine
how your team would cope with building high quality, relevant pages
on a daily basis to include these non-brand long-tail phrases.
Solution
Fast, Scalable, Deep Learning Technology Delivers
YourAmigo’s artificial intelligence technology does things that humans
and commonly used tools cannot. It analyzes terabytes of searcher
behavior data and identifies thousands of relevant, new searcher
queries that describe our clients’ products, predominantly non-brand
queries.
Our analysts then use this data to create relevant and unique pages,
which focus on non-brand traffic and complement our clients’ existing
organic search activity with unique, highly converting traffic not being
captured by other channels.
Results
Non-Brand Terms Drive a Higher Percentage of New Customers
YourAmigo typically delivers more than 95% non-brand traffic which is
very highly valued by our clients.
Our clients comment: “Through YourAmigo we are catching
buyers at an earlier stage than ever before.. Without YourAmigo,
these users would buy from competitors”.
Non-Brand Delivers a 5% - 25% Lift in Overall Revenue
YourAmigo’s campaigns drive 5% to 25% extra total online revenue,
that’s overall sales increase, not organic search revenue increase.
YourAmigo’s Service generates
predominantly non-brand traffic.
"YourAmigo’s non-brand traffic delivered significant revenue growth and market
share from competitors...this non-brand traffic is actually THE most valuable
traffic we have"
Vice President – Online Marketing
Top 50 Company – Internet Retailer Top 500
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