Raising the Bar Issue 8 - Page 6

OPERATIONS

HONESTY ,

INTEGRITY & TRANSPARENCY IN THE FITNESS

INDUSTRY

Discover how honesty , integrity and transparency have become the new fundamentals to business leadership .

Ken Blanchard once stated , “ honesty is telling the truth to ourselves and others … integrity is living that truth .” If this is correct , then what are the current truths that are being projected throughout the active living industry ?

Prior to COVID , the industry battle-cry was about growth with messages consistently touted around the benefits of active living , to engage the deconditioned population . It was honest in bringing forth the benefits of exercise , and transparent showing a correlation between active living and extended life expectancy . Along the way it voiced the importance of connecting with others , community , results , recovery , and the need for diversity with regards to exercise routines .
6 RAISING THE BAR / ISSUE 8