Raising the Bar Issue 8 - Page 3

Recruitment begins with the words you put out there . HealthyPeople surveyed the industry and this is what you told us , when it comes to job ads that work .
INDUSTRY INSIGHTS

ANATOMY OF AN

EFFECTIVE JOB AD

Recruitment begins with the words you put out there . HealthyPeople surveyed the industry and this is what you told us , when it comes to job ads that work .

When searching for high quality fitness staff , it helps to know exactly what potential recruits are looking for , what attracts their attention and , most importantly , engages them enough to submit an application . HealthyPeople undertook a survey to find out this very information . And here ’ s what we discovered .

Be up front
Many personal trainers are open to contract training roles , so long as they ’ re offered under the right conditions . This means providing crystal clear clarity around the job description , conditions , rental agreements , and the like . While there ’ s obviously a great deal of variation in what trainers look for in a job ad , details about job description and remuneration are highly regarded across the board .
Show respect
Employers are wrong to view employment as a favour to the employee .
In any new role , the Trainer is investing in the employer , just as much as the employer is investing in the Trainer . Therefore , being very clear about what you will offer them ( e . g ., ongoing development , career pathway / progression , mentoring / support ) serves as a great way to convey this information .
Quality applicants need to sense a level of respect from prospective employers , and this starts well before they step inside your facility . For them to respond to your job ad , you ’ ll want to double check the tone and message you ’ re sending in your ad copy . Ideally , have someone from outside the organisation read it with fresh eyes before submitting for publication .
ISSUE 8 / RAISING THE BAR 3