Raising the Bar Issue 8 - Page 21

RECRUITING TIPS
This information is extracted from our recently released Recruitment eGuide for fitness employers , to help you recruit more effectively . Download a copy of the full document today .
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TIP 2 . WRITE A GREAT JOB AD
Recruitment for fitness roles is a highly competitive space . The purpose of a job ad is really to sell the role , not just fill it . Obviously , you ’ re trying to fill a role , but no one is getting a job offer from their application alone . Therefore , the main purpose of a job ad is to sell the role to suitable candidates .
The job ad is often the first interaction you ’ ll have with a candidate and , as ever , first impressions count . Effective ads will :
• sell the role ( it ’ s a competitive market )
• demonstrate respect / value for the applicant
• be easy to read
• be clear as to the nature of the role .
An effective job ad will contain the following key elements :
• clearly highlights the benefits to the candidate
• uses short and concise text
• formatted so that key points stand out
• Follow the key criteria recommendations in our eGuide .
TIP 3 . CONNECT WITH THE RIGHT CANDIDATES
There are a few things you can do to ensure you connect with the right candidates . These include :
• Creating space that talks to potential candidates . For example , a page on your site where people can learn about working for your business from an employee ’ s perspective .
• Maintaining contact with good candidates and developing ways to showcase exactly how different your culture is from the other fitness opportunities out there .
• Demonstrate a willingness to train , support and develop candidates beyond the recruitment stage .
By following these tips ( and the others contained in our Recruitment eGuide ), you ’ ll be on your way to developing the highest-performance rockstar team you ’ ve ever had ! ®
ISSUE 8 / RAISING THE BAR 21