WELCOME FROM DENNIS HOSKING
Our hearts go out to our fellow Melbourne-ites , who are currently experiencing another lockdown . We appreciate how difficult this time continues to be for everyone , and we urge you to reach out for support whenever you need it .
FITREC was born from a recruitment need that we identified in the industry ( see page 8 ), so in this issue we ’ re getting back to our roots by shining a light on all things recruitment . This is because in the wake of COVID , we ’ ve seen many professionals exit the industry for roles less affected by lockdowns . Now , more than ever , fitness employers need to be on-point with their recruitment efforts .
3 Anatomy of an effective job ad
6 Honesty , integrity & transparency in the fitness industry
8 Registration & recruitment fundamentals
10 Top tips for choosing a franchise
12 How AI can transform your fitness business
14 Featured FitPros : May Young & David Liow 15 Friends of FITREC 18 The power of connection 20 3 steps to successful recruitment 22 The personalisation of fitness
26 5 ways to tighten your marketing copy without losing the magic
28 Feedback & Subscribe Form
We ’ d love to hear what you think about this issue and encourage you to share your feedback by emailing editor @ fitrec . org
Founder & Managing Director FITREC & HealthyPeople
Phone : 03 9021 0836 Email : hello @ fitrec . org
Web : fitrec . org
Raising The Bar is published by FITREC and HealthyPeople . Before trying any new exercise , nutrition or health regimes you should consult an appropriate health or fitness professional for clearance . The information in this publication is not a substitute for advice or consultation with any health , medical or fitness professional . The health and fitness industries often provide conflicting – sometimes even contradictory – information ; as the reader it is your responsibility to safely determine what does or does not work for you . Any prices stated are the recommended retail prices in Australian currency and may be subject to change . While every effort is made to
ensure accuracy , all parties associated with the production and publishing of this magazine accept no responsibility for the correctness of any facts and the copyright responsibility of all articles lies with individual contributors . Opinions expressed by the authors in this magazine do not necessarily reflect those of other authors , the publisher or any of its production or publishing team . Copyright © 2021 . All rights reserved . No material in this magazine may be reproduced without written consent from the publisher .