Raising the Bar Issue 8 - Page 19

There ’ s no doubt it ’ s been a tough year for business . Business owners and entrepreneurs across the globe have had to reinvent many aspects of their business to remain relevant ( and solvent !). The big opportunity in this evolved business environment is the chance to take a different and fresh approach to connection with clients and colleagues .

Learning how to be a “ real person ” in your work is actually a great ( and proven ) strategy to set yourself apart . Another tool to achieve this , is to understand the power of a simple message , as messages have true cut-through when you use different types at different times .
Here are two more key strategies to secure connections with people , so you can stay in touch and front of mind with your current clients ; create raving fans ; or onboard new clients in a memorable way that has a WOW factor .
Laurene McKenzie
Laurene ( aka ‘ Loz ’) is a ‘ Super Connector ’ with a passion for creating innovative growth solutions for her networks . Loz specialises in helping motivated , forward-thinking entrepreneurs gain a competitive edge through the right connections at the right time .

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PERSONAL
VOICE MESSAGING
In this techno-saturated world , leaving someone a voice message really stands out ! Enabling someone to where they can hear your voice is also a great way to build rapport . Often when we text , the tonality and intent is missed – so the power in this connection method is huge .
Try : Voice text ( either iPhone to iPhone ), Facebook Messenger , or you can even send voice messages via LinkedIn .
VIDEO MESSAGES
While it ’ s been possible to create and send videos for a while , more and more services are arising that make this easier . Bonjoro , for example , is a platform that allows you to send personal video messages ( with clickable call to action links ) straight from your smartphone or PC . The thumbnail of your video is embedded into an email and the great thing is you can track the open rates , the clickthrough metrics , as well as creating an easy way for your client or connection to reply .

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ONLINE VOICE MESSAGES
Telbee is a great plug-in for your website , which allows people to send and receive voice messages online .
I ’ ve seen Bonjoro create remarkable results when used to respond to client enquiries . The positive response my clients receive when they send new prospective customers a personal video ( especially in a short time frame after enquiry ), is significant . Bonjoro has a free option , so you can try them before you invest in paid subscriptions .
Both Bonjoro and Telbee have free options to so you can try them before you invest in paid subscriptions .
Planning and consistency are an essential part of any new strategy , so in order to ensure your attempts to connect are successful , try dedicating specific time in your diary to connect with clients and prospects – and be unwavering when it comes to that commitment . Good luck ! ®
ISSUE 8 / RAISING THE BAR 19