12
Industry News
TECNIFIBRE EXTENDS ITS PARTNERSHIP WITH THE ATP UNTIL 2020
Having being partners of the ATP since 2013 , Tecnifi bre has extended the adventure for another 3 years . The commitment with the men ’ s government body of the professional tennis will be extended to until 2020 .
Since 2013 , Tecnifi bre has taken advantage of its partnership with the ATP by developing strong communications and media programmes such as the “ On the Road to the ATP World Tour ” mentoring programme , and the “ Young Guns Contest ” since 2015 . The goal of the programmes is to increase the brand awareness and to grain credibility among the touring pros . This was a risk worth taking as over the 4 years of partnership , Tecnifi bre has grown 30 % in terms of sales fi gures on its home market in France and was able to successfully start up its subsidiary in the USA . The number of views on digital platform was boosted further internationally with an average of 750.000 views per year on social networks for the On the Road programme . And fi nally , the number of Tecnifi bre athletes in the Top 300 increased three-fold .
Geoffroy Bourbon , vice-president sponsoring of the ATP World Tour : " We are thrilled to continue the partnership with Tecnifi bre until 2020 . The work that we have done together was a real success and we truly believe that they are magnifi cent ambassadors of the performance values . The On the Road Programme perfectly illustrates our wishes to accompany players to realise their maximum potential : Daniil Medvedev in the Tecnifi bre Young Guns Contest is a good example of this , fi nishing the year for the fi rst time in the world ’ s top 100 ."
Daniil Medvedev wins the 2nd Young Guns Contest . After the successful inaugural contest last year , the title of the “ Sponsor ’ s Trophy ” goes to Daniil Medvedev . Aged 20 years old and ranked 98th in the rankings now , the young Russian has receive his $ 50.000 winner ’ s cheque at the Barclays ATP World Tour Finals in London , following in the footsteps of Denis Kudla ( who reached a high ranking of53rd in the rankings ). Over the duration of the contest , Medvedev gained 186 places in the ATP rankings and defeated Grégoire Barrère ( FRA ), Mitchell Krueger ( USA ) et Omar Jasika ( AUS ). On the social networks ( a key aspect of this contest ), Daniil was able to animate his fans by using the hashtag # TeamDaniil .
Daniil Medvedev is very proud to have won the 2nd Young Guns Contest : “ I would like to thank my fans who supported me from the beginning , and also to Tecnifi bre for this incredible opportunity given to me . It is a real stepping stone for the next season ”.
www . tecnifi bre . com