FUTURE
A vision for
the future
“You never change things by fighting the existing
reality. To change something, build a new model
that makes the existing model obsolete.”
- Richard Buckminster Fuller
I
n the spirit of Germany’s Mittelstander economy where small
to medium-sized family organisations corner and dominate
one small niche market through constant improvement and
innovation rather than aiming to be bigger and bigger every
year, Shamus Rennie is increasingly a specialised HVAC projects
company. Our work has evolved significantly over the years and
it has often been a tough road often keeping up with what is
being asked of us.
The massive challenges mean that we have developed
certain individuals that give us amazing tenacity and an ability
14 • SHAMUS RENNIE • 60 YEARS • A THIRD GENERATION FAMILY BUSINESS
to reinvent ourselves as a company. We like to see Shamus
Rennie as a vehicle and environment where we can learn to be
of service, to do meaningful work and for people to have life
experiences to grow personally in ways that would not be open
to them elsewhere.
An organisation or company is after all a very special
opportunity. It is an opportunity for a group of like-minded, but
intentionally diverse people to create something that was not
there before. The act of creation is ultimately what we are here
on this planet for. Often it happens only semi-consciously and
0860 SHAMUS • www.shamusrennie.co.za