www . refrigerationandaircon . co . za RACA Journal I September 2024 7
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TECHNOLOGY ' S ROLE IN SHAPING THE FUTURE OF HVAC BUSINESSES
By Eamonn Ryan
In a recent SAIRAC Johannesburg Centre Tech Talk presented by Charles Freedman , CEO of ServCraft , the focus was squarely on how technology is able to revolutionise operations within the HVAC industry – if businesspeople use it .
He presented scenarios where augmented reality ( AR ) could streamline on-site diagnostics and repairs , offering precise guidance to technicians through wearable devices . This forwardlooking approach , he argued , could empower HVAC businesses to operate with greater efficiency and confidence .
Throughout the session , Freedman facilitated lively discussions among attendees , encouraging them to share their issues and aspirations within the HVAC sector . He highlighted the continued prevalent use of traditional methods such as paper documentation and multiple WhatsApp groups for communication . Participants cited practical issues such as the difficulty of integrating digital tools in environments where technicians handle equipment with oily or dusty hands . These challenges often lead to inefficiencies in job tracking , customer communication , and administrative tasks .
One attendee , speaking from his experience as a contractor , emphasised the operational bottlenecks caused by paperwork , including lost documents and inefficient scheduling processes . His remarks underscored a broader industry concern about the need for digitisation to streamline workflows , enhance operational efficiency , and reduce administrative overheads .
Responding to these challenges , Freedman highlighted features such as digital job cards , automated scheduling , and real-time data capture that empower businesses to centralise operations , improve customer service , and optimise resource utilisation .
He pointed out that manual processes often result in weak controls , leading to delays in customer follow-ups , quoting , and invoicing . By adopting integrated software solutions , HVAC businesses can establish stronger operational controls , ensure
timely service delivery , and enhance customer satisfaction through better communication and feedback mechanisms . By automating administrative tasks and improving operational controls , HVAC businesses can redirect their focus
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1 . Gregory Grobelaar , executive director : SAIRAC Johannesburg Centre , opening a previous in-person Tech Talk .
2 . Charles Freedman , CEO of ServCraft .
towards customer satisfaction and business expansion . Freedman underscored software ' s role in facilitating customer feedback and leveraging positive experiences to bolster reputation and attract new clients . He cited statistics showing that a significant majority of US trade service businesses attribute their growth to adopting job management software — a competitive edge that South African businesses can capitalise on .
Freedman acknowledged the apprehension many business owners feel towards adopting new tools . He emphasised the role of supportive interactions and expert guidance in demystifying technology and empowering businesses to embrace digital transformation confidently .
Drawing insights from extensive interactions with industry professionals , Freedman highlighted common business challenges including operational inefficiencies , marketing strategies , financial management , workforce management , and customer experience . Recognising the need for a holistic approach to business growth , ServCraft developed the Mastery program to equip HVAC professionals with the tools and knowledge to excel in these critical areas .
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www . refrigerationandaircon . co . za RACA Journal I September 2024 7