From the industry
THE GROWING IMPACT OF
COUNTERFEIT PRODUCTS ON CONSUMERS
By Lynne McCarthy , marketing and communications specialist , Danfoss Turkey & MEA
The European Union Intellectual Property Office ( EUIPO ) reported that the international trade of counterfeit and pirated products is now worth up to EUR460-billion .
Not only does the trafficking of counterfeit products pose a significant safety threat but it also negatively impacts the economic growth of legitimate businesses through loss of revenue , downtime to repair and replace broken components and not to mention the additional replacement costs thereof for clients .
Counterfeit products also tarnish the brand name and value of businesses , and in many cases causes harm and sometimes fatal consequences to unsuspecting buyers and consumers .
At best , these counterfeit products won ’ t perform as well as authentic products would , needless to mention the products ’ shorter lifespan as they are not produced under the same specifications of the original manufacturer .
The cost of replacement , of easily broken counterfeit goods , outweighs the initial investment of an authentic product by far , and counterfeit products are most often of poor quality as they are not put through the same vigorous safety protocols and checks as legitimate goods , and therefore could be very dangerous .
The growing trend in counterfeit goods , is a concept to which Danfoss is not immune . Danfoss applies a zerotolerance policy when it comes to fake goods . Over the past years , Danfoss ’ strong intellectual property rights team has been hard at work , educating and training our partners , customers , OEMs and the public on the subject , but also working closely with judiciary- and relevant authorities to fight this battle , with great success . and assistance in the growing commercial and residential demands , to mention a few .
In a time where cold storage is needed for the safe containment of fresh produce and Covid vaccines , the risk of dabbling in the use of counterfeit parts , is of even greater concern .
In a concerted effort to fight crime and rid the economy of risky counterfeit products , Danfoss has partnered with various local authorities , to educate the public on this ongoing problem and will be hosting public webinars to support this initiative . The details around this will be available on our social media platforms .
The world stands on the verge of a sustainable transformation . Today , we have proven and reliable solutions to meet many of our climate , urbanization , and food challenges . Driven by the power of an electrified society and fuelled by the opportunities of going digital , Danfoss is dedicated to engineering solutions that can unleash the potential of tomorrow .
This is where the transformation starts – in the way we heat , cool , connect , and feed a growing global population . Together with our customers , we help make a greener and better future a reality . Together , we are engineering tomorrow .
If you are suspecting that you might have purchased counterfeit Danfoss products by accident , please email your contact details , clear images and where you purchased the goods from , to fake @ danfoss . com . RACA
ENGINEERING AFRICA FOR A BETTER TOMORROW Danfoss is committed to supporting Africa ' s growth trajectory and Government ’ s vision and agenda in upgrading the power sector & infrastructure , by delivering state of the art products and solutions with the latest technology to the cold
Danfoss chain , HVAC sector , food & beverage industries , oil & gas , World Anti-Counterfeiting Day is recognised each year on 8 June .
www . hvacronline . co . za RACA Journal I September 2021 57