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IWC LAUNCHES NEW-LOOK WEBSITE WITH LEADING E-COMMERCE FUNCTIONALITY
It has been quite a year for IWC , as they have refreshed their brand and strategically aligned their business with the monolithic brand approach .
“ The ‘ one brand approach ’ as we call it , aligned IWC and the Tektower company under one umbrella . The reason for this was to limit confusion in the market , and most importantly , build a more streamlined business to enable us to better serve our clients ” says Christine Storey , marketing , and communications manager at IWC .
In the process of refreshing their brand , they reviewed all their associated collateral , and redesigned their corporate website – including the development of a new e-commerce platform to sell consumables used in package cooling towers .
“ The strategic intent of the e-commerce platform was for us to provide easy access to products for our clients , locally as well as on the entire African continent . Additional , with Google implementing new changes in their policies , it was imperative that we ‘ future-proofed ’ both our corporate website and e-commerce platform to ensure we are able to measure and understand our customers better , and further , ensure we maintain our presence as an industry leader within the thermal solutions market ,” Storey added .
She continues , “ Our cooling tower spares shop is a first in the thermal solutions market in South Africa . The only other player offering this service is a US-based company . I think we have managed to develop a much-improved solution for our clients and thus enable them to make shopping for spares , a dream come true .”
The shop enables clients to select spares by cooling tower model , by part or by component . It is very user friendly and easy to use , and most importantly , this platform is mobilefriendly as many users rely on these devices for digital engagement . With a 3D model of a cooling tower , it is easy for customers to identify the product they need . Shipping and packaging are calculated once an order is received and a logistics company is on standby to deliver an order to the client , no matter wherever they are based .
“ Generally speaking , the engineering industry are not the most adventurous when it comes to pioneering new technologies . At IWC , our approach is to re-engineer thermal solutions for a better world , and this is the first step to providing clients with a platform to meet their needs ,” notes Storey .
All images by IWC
Snapshots of the new website and e-commerce functionality – a first in the thermal solutions market in South Africa .
“ The shop enables clients to select spares by cooling tower model , by part or by component ."
With the development of e-commerce and the increased uptake in online shopping post the pandemic lockdown , this platform is a way to pivot business and grow the customer base locally and throughout Africa . “ Who knows , we might even get an order from the UAE where we also have a few completed projects ,” Storey suggests .
IWCs entire EWK package cooling tower range of products are available for purchase . “ The EWK cooling tower is manufactured in a robust , durable , and compact glass reinforced polyester casing , and is a simple plug and play design , making these towers suitable for small- to mediumsize applications such as distilleries , dry cleaners , and wineries ,” Storey concludes . RACA
www . hvacronline . co . za RACA Journal I September 2021 11