Events and Exhibitions
The patrons of ISH also gave the event a positive rating : “ We are all more than satisfied with ISH digital 2021 . Our themes generated an international echo . We were always well aware that a digital fair cannot be compared with a physical fair , let alone replace it . Nevertheless , the international market leaders took part as exhibitors and thus confirmed the status of ISH as the world ’ s leading trade fair for the sector , even under the difficult circumstances prevailing at present . On the visitor side , the installation trade was , as always , the largest group . However , many planners , engineers , architects and the trade took advantage of the facilities offered by ISH digital .”
“ The significance of the fair and its products and themes was underlined by the impressive political involvement . In addition to the prominent politicians at the opening ceremony , numerous representatives of Germany ’ s national political scene – from secretaries of state to members of parliament from all parties – took part . The biennial cycle of ISH trade fairs was maintained and with it the powerful image of the ISH brand .”
“ ISH digital was a highly educative experience for all of us and we will employ this knowledge for ISH 2023 , which will be rounded off by a variety of digital modules . We are confident that the next edition of the fair will once again be held in the exhibition halls of Messe Frankfurt .”
FIGURES The overall focus of the event was on connectivity , knowledge transfer , high-grade content , a comprehensive programme of events and the latest solutions and innovative products of the exhibitors . A total of 290 hours of content was broadcast during the live events during the week . There were 277 live and digital events , which were watched by more than 47 000 viewers . Altogether some 69 000 participants , 42 % of which were from outside Germany , made active use of ISH digital 2021 . Additionally , the platform was supplemented by ISH Radio , which was able to boast around 29 000 enthusiastic listeners .
The next ISH will be held at Frankfurt Fair and Exhibition Centre from 13 to 17 March 2023 . RACA
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RACA Journal I May 2021 www . hvacronline . co . za