www . refrigerationandaircon . co . za RACA Journal I March 2025 15
Business
WILLIE ROETS ’ S TOP THREE TIPS :
1 . Determine the kind of work you are doing and the equipment you are carrying . This will determine the kind of customisation . Also take into account if you will be transporting pipes or other materials on the roof of the vehicle .
2 . Decide on your budget and work with the professional according to that .
3 . Take into account the legal requirements for customisation .
branding is essentially a moving advertisement that people get to see as you go about your business . Not just that , but some businesses will only allow a branded vehicle on site as part of their security measures . Branding also acts as a possible deterrent to hijackers and thieves . It is also a part of your company ’ s brand – it ’ s personality that is an extension beyond the office walls .
Wrap-My-Ride is a branding specialist that works with vinyl wrapping on a vehicle . This popular style of branding makes your brand stand out as you make your way through traffic .
“ If you ’ re going for a vinyl wrap , insist that the installer lets
you know exactly what kind of vinyl they plan to use on your vehicle ,” says Cherie Mostert of Wrap-My-Ride . “ You want to make sure the warranty you are given is relevant to the African climate and not the European climate . There are many kinds of vinyl on the market , not all vinyl is suitable for vehicles . Some are made for signage and if applied to a vehicle you run a high risk of damage to the paint when removed .”
A more affordable vinyl is polymeric vinyl which can work well on a flat surface like the sides of a truck . Cast vinyl , which is a conformable vinyl , would work well on curves and recesses .
Mostert also recommends using a preferred installer for vinyl brands ( for example , Avery Dennison , 3M and Hexis ) so that you know they ’ ve got the backing of respected providers . She also suggests that before you get the wrap on your vehicle done that you ask for references and do a site visit to see the premises and the work for yourself . RACA
“ Vehicle branding is essentially a moving advertisement .”
Image supplied by Wrap-My-Ride
Image supplied by Tanya Olckers © RACA Journal
Branding tells people who you are
Drawers and shelving may cost a little more for the customisation , but knowing exactly where things are cuts down both time and frustration .
www . refrigerationandaircon . co . za RACA Journal I March 2025 15