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Events and Exhibitions
Frigair 2022 . what he ’ d like to see change for the better : “ Yes , exhibiting is costly for any company in today ’ s times . I would welcome any initiative to improve the overall attendance , not just relating to our direct market , but also end-users of all HVAC equipment .”
He lists some specific areas where he believes the expo could enhance its impact :
• Marketing
• Awareness of the event
• Promote improved participation in conferences stakeholders at Frigair 2025 . Friedmann says : “ One word … priceless . The power of networking should never be underestimated . It is important nowadays – more so than ever before – to be constantly aware of one ’ s market . There is no substitute for ‘ hearing from the horse ’ s mouth ’ in business .”
“ Unfortunately , within South Africa most regulations relating to energy efficiency are far behind where we believe they should be . One also needs to consider the effectiveness of ‘ policing ’ any such regulations , and we at ebm-papst believe vast amounts of improvements are required to achieve sustainability .”
FRIGAIR is continuously looking to improve the event and improve exhibitors ’ market impact . Friedmann comments on
SPEAK TO THE TEAM
• Sales manager : sales @ interactmedia . co . za
• Editorial : eamonn @ interactmedia . co . za
• Marketing : marketing @ specialised . com
• Websites : www . frigairexpo . co . za | www . sairac . co . za
The FRIGAIR exhibition is owned by the South African Institute for Refrigeration and Airconditioning ( SAIRAC ) and managed through organisers Interact Media Defined and Specialised Exhibitions – a division of the Montgomery Group . RACA
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RACA Journal I June 2024 www . refrigerationandaircon . co . za