www. refrigerationandaircon. co. za RACA Journal I July 2025 25
Events and Exhibitions
LIVANCE CELEBRATES INDUSTRY EXCELLENCE AT ANNUAL DEALER AWARDS WITH MIDEA
Supplied by Livance
Livance, proudly hosted its annual Dealer Awards in association with Midea on 8 May, welcoming a record-breaking 250 guests.
Held under the theme:‘ Green Vision, Blue Future’, the event celebrated performance, partnership and growth, while marking a new chapter by including not just air conditioning( AC) dealers, but also retail partners from the home appliance sector- highlighting Livance and Midea ' s broader commitment to innovation and collaboration across all product categories.
The event highlights included:
• Dealer recognition and engagement: Honouring exceptional partners who have gone above and beyond in driving growth and delivering outstanding customer experiences
• Product superiority and innovation: Midea showcased its diverse product portfolio, emphasising smart technology, energy efficiency and sustainability
• Driving business growth: Engaging discussions focused on how Midea can continue to empower South Africa homes and businesses through sustainable responsible solutions
Opening the evening, Craig Fowlds, director of Livance, spoke of the growth of the Midea brand in South Africa over the past year, particularly within the AC segment. He reaffirmed Livance’ s ambitious vision for Midea:“ To be the best value brand by product category and to become the undisputed No. 2 air conditioning brand in South Africa by 2024 / 25.”
Paris Li, general manager of Midea- Middle East and Africa.
Graeme Takis, director at Livance, followed with an overview of the home appliances division. He emphasised Midea’ s core philosophy of‘ Value +’— offering affordable luxury through quality, competitive pricing and a robust supply chain that supports both retailers and consumers.
All images by © RACA Journal
Some of the Top AC Dealer Award Winners.
www. refrigerationandaircon. co. za RACA Journal I July 2025 25