www . refrigerationandaircon . co . za RACA Journal I July 2024 3
News
BEIJER REF AND BITZER
EXTEND THEIR PARTNERSHIP
Beijer Ref , one of the world ’ s leading wholesalers for HVAC & R technology , and the air conditioning , refrigeration and heat pump specialist BITZER have extended their partnership agreement by another three years .
Supplied by BITZER
Beijer Ref and BITZER extend their partnership .
They will continue to focus on supporting their customers in finding sustainable solutions . BITZER and Beijer Ref have maintained a strong partnership over many years . Recently , both companies renewed their contract and will deepen their partnership during the next three years . BITZER supplies refrigeration and air conditioning components with a focus on EMEA ( Europe , Middle East , Africa ) and the Asia-Pacific region to Beijer Ref . Additionally , BITZER supports the wholesaler through training and education initiatives for its customers .
Martin Büchsel , chief sales and marketing officer at BITZER expresses delight in the successful partnership : ‘ This strong partnership brings various benefits for our end customers worldwide : a wide product portfolio , strong regional availability combined with professional support in the market and , above all , sustainable solutions .’
Simon Karlin , chief operating officer EMEA at Beijer Ref , says : ‘ BITZER is renowned for its comprehensive product range , which is important to Beijer Ref . Our long-standing partnership spans several years , demonstrating our experience in working together . BITZER stands at the forefront of innovative and technical solutions based on natural refrigerants . Together with our joint commitment to sustainability , we can combine their offerings with our OEM products , providing broad solutions for a better future .’
REDUCING EMISSIONS THROUGH CIRCULAR ECONOMY INITIATIVES “ Together , we aim to assist our customers in discovering sustainable solutions and mitigating CO 2 emissions , beyond the adoption of natural refrigerants ,” says Büchsel . BITZER and Beijer Ref have already successfully implemented a project for eliminating packaging waste for deliveries to its OEM manufacturing facility SCM Frigo . For the upcoming years , both partners have agreed to mutually work on increasing the circularity of BITZER products . The aim of the initiative is to offer customers refrigeration , air conditioning and heat pump solutions that are eco-conscious and resource efficient . RACA
www . refrigerationandaircon . co . za RACA Journal I July 2024 3