Events and Exhibitions
“ We had an extremely busy show since day one , meeting new faces in the industry . Our goal was to market the business , create new awareness and solidify customer relations as well as generate leads for sales . The show delivered on all of these . We had a wide range of products on the stand , of which visitors wanted to see first-hand how they work . The show provided the perfect environment for this .” - Lourwrens Dreyer , sales engineer at Danfoss .
“ Awareness and exposure were our two focus areas coming into the show but it delivered so much more through quality conversations with a high-quality visitor . Overall it was a very positive experience for us .” - Coenrad Ehlers , national assets manager at Energy Partners Refrigeration .
“ The show was positive for us both in terms of seeing our existing customers face-to-face and being able to catch up after the past two years , as well as meeting new potential customers . We also introduced a number of new innovations at the show , and it proved to be the perfect platform to do this , generating lots of interest some of which may translate into business for us down the line .” - Daniel de Beer , regional manager , sub-Saharan Africa at Emerson Climate Technologies South Africa .
www . refrigerationandaircon . co . za RACA Journal I August 2022 23