Events and Exhibitions
FRIGAIR 2022 : A REVIEW
By Benjamin Brits
For those who attended Frigair this year , this article will be a reminder to keep of the great experience , and for those who were not able to attend , we aim to highlight all the best the exhibition and SAIRAC workshops had to offer .
By now you would have heard that FRIGAIR 2022 was , in all respects , a massive success . And for that , the organisers and owners have offered great thanks and acknowledgement for all role players - be they the exhibitors , visitors , or members of the organising teams . Having been a part of this experience hands-on this year was really an honour . From the build-up to the breakdown I was enlightened as to the amount of work that actually goes into such a great event .
Not only was it an experience witnessing the operations side of things , but what is involved behind the scenes with marketing , online aspects , social media , photographers and videographers , planning and arrangements , setting of objectives and teamwork . Reality is though , to cover the scope of an event of this nature is not something that can be given justice in any amount of pages in a publication , or online . So , my hope is that at least someone from your organisation , or that you know , could give you a first-hand account and information transfer !
One thing is for sure - FRIGAIR 2022 was once again a proven platform that enabled engagement on a variety of products and services where visitors were able to see , touch and explore to their hearts ’ desire . There were thousands of visitors at this year ’ s event ( over 3000 to be more precise ) and the quality of participants was praised from both exhibitors and visitors alike . It was very impressive to see the efforts put in and that was evident by the spectacular , eye catching , interactive and well executed delivery of each and every stand .
If you were one of the unlucky to not make it to FRIGAIR 2022 , the official website will remain active for the next few months with various media you can have access to . You can also download the official show catalogue to have all of the information you need from the exhibitors directly on your device or workstation for future reference .
“ The show was excellent for SAIRAC both in terms of the high number of visitors , and the quality of the exhibitors and the quality of their stands . This is especially in light of the past two years and the fact that many people are still ‘ careful ’ to meet up in person . The exhibitors have shown that the South
African industry is world-class in terms of products and services . Many exhibitors chose to launch or showcase their latest innovations and products on their stands , showing that FRIGAIR is the perfect platform for this . The feedback from exhibitors in terms of the visitor numbers and quality of engagement was also extremely positive . SAIRAC itself also experienced a high number
16
RACA Journal I August 2022 www . refrigerationandaircon . co . za