R Magazine, Ex-TeenArt_Issue 1_Authenticity Mar. 2015 | Page 44

The beauty
of a pale complexion
Tanning & cycling
Over the time, the tanned complexion is
fashionable in a cyclically way. If tanning is
sought today, the white skin has been the ultimate
goal for centuries for both religious and social
reasons. Having a white skin was synonymous
with success. Tanning was reserved for the
working class, those who work outdoors and
could be protected from the sun.
In ancient times, sun exposure appears as a
remedy against diseases such as tuberculosis. The
medical importance of UV began to change its
bad reputation...

Since the twentieth century, tanning is seen as a
sign of health and beauty. It is a social norm, the
symbol of good holidays and personal fulfillment.
Tanning, youthism, and cosmetic surgery have
become normative obligations.

In 1920, the seamstress Coco Chanel accidentally
catches a sunburn. She was very known; the trend
of tanned skin was then launched. Meanwhile,
France discovered the Métis singer Josephine
Baker. All women then envy her caramel skin...

a pale complexion//BEAUTY