QYR Market Research Global Sparkling Juice Market Research | Seite 4

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The leading companies own the advantages on better performance, more
abundant product’s types, better technical and impeccable after-sales service.
Consequently, they take the majority of the market share of high-end market.
Looking to the future years, the slow upward price trend in recent years will
maintain. As competition intensifies, prices gap between different brands will
go narrowing. Similarly, there will be fluctuation in gross margin.
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The industry is expected to remain innovation-led, with frequent acquisitions
and strategic alliances adopted as the key strategies by the players to
increase their industry presence. Market stays in mature period with a clear
concentration. Meanwhile, optimize product mix and further develop value-
added capabilities to maximize margins.