QYR Market Research Global Non-dairy Creamer market research | Page 5

QYR • Powdered non-dairy creamer or coffee whitener has become an increasingly important ingredient used to replace milk powder in white coffee or tea, beverages, culinary and other food preparation. It is more economical, has good shelf life and is easy to handle. This non- dairy creamer industry is deeply affected by the government policy and alimentary codex. United States food and Drug Administration (FDA) declared that since January 1, 2006, they required all ingredients list of foods’ packaging must be marked clearly the content of trans-fatty acids. Since then, the Netherlands, France, Sweden, etc. enact legislation setting limit on trans-fatty acids, and it usually dictates fewer than 5%: the Dutch below 5%, French below 3.8%, and the Swedish below 5%. We tend to believe this industry now is mature, and the consumption increasing degree will show a smooth rising curve.