QYR Market Research Global Movie Merchandise market research | Page 3

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Movie Merchandise refer to the products developed based on
characters, scenes, props and logos in movies, including the image of
the mandate, toys, clothing, jewelry, video and audio products, games,
books, daily necessities and theme parks. As far as its extension is
concerned, there are two types of understanding: narrow and broad.
Narrow derivatives usually refer to licensed merchandise, which is a
commodity jointly developed with other commercial organizations
based on the copyright of the film. Broadly derivatives refer to all
non-cinema film-related products derived from the film's copyright.