QYR Market Research Global Motorcycle Helmets Market Research Report | Page 4

QYResearch
The leading companies own the advantages on better performance,
more abundant product’s types, better technical and impeccable
after-sales service. Consequently, they take the majority of the
market share of high-end market. Looking to the future years, the
slow downward price trend in recent years will maintain. As
competition intensifies, prices gap between different brands will go
narrowing. Similarly, there will be fluctuation in gross margin.
The industry is expected to remain innovation-led, with frequent
acquisitions and strategic alliances adopted as the key strategies by
the players to increase their industry presence. Market stays in
mature period with a clear concentration. Meanwhile, optimize product
mix and further develop value-added capabilities to maximize margins.
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