QYR Market Research Global Mobile Phone Insurance market research | Page 5

QYResearch Based on sales channels, in an effort to boost the uptake of mobile phone insurance, wireless carriers and insurance providers have extensively enhanced their insurance offerings with the addition of location tracking, data protection/recovery features and integrated technical support. The success of mobile phone insurance plans has driven several wireless carriers, to invest in the sales of other insurance products through mobile phones and their retail outlets. New insurance models are also beginning to emerge. Device OEMs are beginning to invest in tailored plans to suit the specific requirements of certain regional markets. w w w. q y r e s e a r c h . c o m