QYR Market Research Global Mobile Phone Insurance market research | Page 5
QYResearch
Based on sales channels, in an effort to boost the uptake of
mobile phone insurance, wireless carriers and insurance providers
have extensively enhanced their insurance offerings with the
addition of location tracking, data protection/recovery features
and integrated technical support. The success of mobile phone
insurance plans has driven several wireless carriers, to invest in
the sales of other insurance products through mobile phones and
their retail outlets. New insurance models are also beginning to
emerge. Device OEMs are beginning to invest in tailored plans to
suit the specific requirements of certain regional markets.
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