QYR Market Research Global Menthol market research | Página 5

QYResearch
• In favor of telemarketing, conversations offer opportunities to
answer questions, take product orders, and do customer service.
Against is that telemarketers make uninvited cold calls that
interrupt customers and talk them into buying products they then
decide they don’t want. Telemarketing is particularly unpopular in
areas with Do Not Call registries.
• Indirect marketing makes no attempt at immediate sales but
instead focuses on building relationships of trust by finding out
what consumers want and helping them find it. Consumers search
the Internet for answers to their questions or solutions to their
problems. Indirect marketing offers them knowledge and advice
in blogs, social media, newsletters, and videos.
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