QYR Market Research Global Hearables market research | Page 4

QYResearch
In terms of revenue, hearing aids, although one of the smaller
volume segments, will dominate in terms of overall revenue, largely
due to their historic sales and distribution channel which will
maintain their high product price. The challenge will come from
earbuds, which, if they gain customer acceptance will attract new
users, not least from the 1.1 billion potential people identified by the
WHO report as being susceptible to hearing loss. If they succeed,
they will eventually take over the hearing aid category. These will be
at a lower price, but with massively higher volumes. Even without
challenging the hearing aid industry, the wireless ear bud will evolve
into an important market in its own right. As a result it will become
one of the most successful areas within the wearables market.
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