QYR Market Research Global Floriculture market research | Page 4
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As for consumption, Europe is also the largest consumer of floriculture, with
50.94% consumption share in 2016. North America and China are also key
consumers. In addition, on the consumption side of the business, the rise of online
floriculture sales is definitely one of these trends.
In export market, the Netherlands is still a major junction in global cut flower
trade, but the four cut flower exporters close to the equator—Colombia, Kenya,
Ecuador and Ethiopia—are gathering speed. The Netherlands plays a key role in
the global cut flowers trading as it has more than 40% export share. When refers
to the import side, Europe, USA and Japan are the major importers.
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