QYR Market Research Global Fertility Test Market Research | Page 4

QYResearch
The leading companies own the advantages on better performance, more abundant
product’s types, better technical and impeccable after-sales service. Consequently, they
take the majority of the market share of high-end market. Looking to the future years,
the slow upward price trend in recent years will maintain. As competition intensifies, prices
gap between different brands will go narrowing. Similarly, there will be fluctuation in gross
margin.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic
alliances adopted as the key strategies by the players to increase their industry presence.
Market stays in mature period with a clear concentration. Meanwhile, optimize product mix
and further develop value-added capabilities to maximize margins.
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