QYR Market Research Global Equestrian Helmets Market Research Report | Page 4

QYResearch
The leading companies own the advantages on better performance, more abundant
product’s types, better technical and impeccable after-sales service. Consequently,
they take the majority of the market share of high-end market. Looking to the future
years, the slow downward price trend in recent years will maintain. As competition
intensifies, prices gap between different brands will go narrowing. Similarly, there will
be fluctuation in gross margin.
The industry is expected to remain innovation-led, with frequent acquisitions and
strategic alliances adopted as the key strategies by the players to increase their
industry presence. Market stays in mature period with a clear concentration. Meanwhile,
optimize product mix and further develop value-added capabilities to maximize margins.
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