QYR Market Research EMEA SIM Cards industry research | Page 6

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Companion devices can have an additional SIM card inserted (e.g., nano
SIM) or an embedded SIM (i.e, eUICC). Wearable devices with SIM
cards incorporated into them have the potential to increase mobile
network operator (MNO) subscribers, leading to more addressable
devices for SIM management and increased revenue streams.
The leading companies own the advantages on better performance,
more abundant product’s types, better technical and impeccable after-
sales service. Consequently, they take the majority of the market
share of high-end market. Looking to the future years, the slow
downward price trend in recent years will maintain. As competition
intensifies, prices gap between different brands will go narrowing.
Similarly, there will be fluctuation in gross margin.