QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 78

Size of Market…
You need to estimate or get real data on the Potential
(Qualified and Available) Market for your solution.
Keep in mind: Markets are never standing still!
Every market is in a constant state of change - so you
will only ever be able to see in part & know in part.
Technology and the Internet is an enabler of
information flow - use it to find out what you need!