QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 66

Case Study Example: Browns Coffee
Q. What were some of the early successes and failures and how
has the company learned from them?
A.Quite a few times early on we didn’t realize that running a company has to
be very structured. We used to have only 1 or 2 outlets, which I would be
the store manager. When I wanted to launch a new product I would just
launch it the next day. But then from our third outlet onwards, we learned
that we needed to be very structured. Research and Development (R&D)
team needs a product, you need to do sampling, need to have panels of
judges to taste, then sample in store, work with different departments, etc.
We failed once when we tried to launch macaroons recently, the supply
chain team did not have good preparation, we di dn’t do the sales
projection, so in 3 days we ran out of the ground almond to do it and
basically we had a hard time dealing with that new product. Those are the
some things we’ve learned as a company that we need to be structured and
coordinated.
http://www.banyanblog.com/young-leaders/bunleang-chang-28-co-founder-of-brown