QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 64

EXPERIMENTER’S TOOLKIT
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Newsletters / Sign-ups to receive Special Offers
Create Simple Landing Page - Get Online Subscriptions
Invite participation in projects (Co-Design /“Make-something”)
Provide Authentic Content (Blogs, Articles or Media)
Conduct A/B (Split) Testing - Use Online & Offline Methods
Prepare Samples / Trial Batches / Trial Services
Invite selective people /groups to partner in your experiments
Virtual world /Digital world experiments - Use Social Media,
and multi-media tools
Crowdsourcing / Crowdfunding /Open Platforms
Offer Small Promotions / Special Offers /displays /experiences