QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 61

A Word of Caution: For those with an existing business… Inviting your loyal customers to participate in your experiments may or may not be a good idea! Remember - your Quest is about change or renewal - so your existing customers may not like that. Seek advice before designing your experiments and think about the bigger picture of what you’re wanting to achieve.