QUEST Training Workshop (Phnom Penh), May 2017 Edition Quest WorkshopV2 | Page 61

A Word of Caution:
For those with an existing business…
Inviting your loyal customers to participate in your
experiments may or may not be a good idea!
Remember - your Quest is about change or renewal - so
your existing customers may not like that.
Seek advice before designing your experiments and think
about the bigger picture of what you’re wanting to
achieve.