Interview
We have seen quite a few music videos taking a huge step
forwards in terms of production values. Do you believe this
is something we should be expecting more in the future?
Well, a lot of hjgh end budgets were around 10 times as big as they
are now back in year 2000. So the largest productions in music video
history happened back then. But on the other hand, thanks to the
digital revolution, it’s become much cheaper to shoot high end visuals
now, so it’s much easier to work with lower budgets now
From all the videos you have directed, which one is your
favorite?
I wish I had a good answer for that… But here’s a few of my favorites:
http://www.raykay.com/best-music-videos/
How was the experience of working with such big stars as
Justin Bieber, Lady Gaga, Beyoncé,…
They’re just people.. But I learned a lot from working with Beyonce
and Lady Gaga. They are super involved in the process, and their
success is definitely not by chance.
Now, let´s focus more on your career as a photographer….
/ 70
Do you feel more comfortable shooting fashion editorials or
commercial photography?
I’m comfortable with both, but I have more fun when shooting edgy
editorials, of course :)
What are your favorite locations to shoot?
I guess shooting in beautiful nature is my favorite!
Is there any model you would like to shoot and you haven´t
yet?
Many :) I love shooting with new people.
Is your photography style more influenced by european or
american publications?
I’m not sure. I just try to do my own style, and have picked up influen-
ces from a ton of sources all over the world.
“back in year 2000, a lot of hIgh end budgets
were around 10 times as big
as they are now”
qpmag.com