QMYOU Alumni Magazine Issue 83 | Page 22

24 QMYOU / Knowledge Exchange

Daily cuppa gets superfood boost

TEA LOVERS CAN now swap their regular brew for the UK ’ s first sea buckthorn variety .

Food and drink scientists from QMU have teamed up with eteaket , one the UK ’ s leading artisan tea companies , to produce the only fruity tea blend of its kind , which packs a healthy punch .
Sea buckthorn , which grows wild along Scotland ’ s coastline , contains an array of unique vitamins , minerals and bio-active substances that are not found in standard tea .
Despite having been widely used as a healthy ingredient in juices and jams already , this is the first time that sea buckthorn berries have been used to make tea .
Experts from the Scottish Centre for Food Development and Innovation at QMU have helped eteaket to produce this punchy new flavour by blending dried cranberries and sea buckthorn berries with the mellow hibiscus flower .
With a strong research background in supporting the development of Scotland ’ s food and drink businesses , eteaket identified QMU as the academic partner with the widest skills and knowledge for developing their new product .
Miriam Smith , Business Development Manager at QMU , said : “ We ’ re very proud to have supported eteaket in getting this unique sea buckthorn variety of tea to market .
“ By working with businesses like eteaket , QMU ’ s Scottish Centre for Food Development and Innovation is enhancing Scotland ’ s position as a leader in food and drink innovation in Europe and supporting access to the global market for healthy and functional food .
“ Through practical innovation support and creative business solutions , QMU is helping Scotland ’ s leading food and drink businesses with new and innovative product development and analysis ; as well as the development of leading edge functional , health enhancing products and ingredients and formulation of existing products .”
Erica Moore from eteaket , added : “ We ’ re constantly looking to innovate with our tea , always searching for the latest weird and wonderful ingredient , flavour combinations and brewing techniques .
“ On the quest for a distinctive new ingredient for a tea blend , we joined the QMU Sea Buckthorn Common Interest group , which is sparking an interest in this native plant . We felt that sea buckthorn is greatly overlooked in terms of its health benefits , nutritional properties and unique flavour . Working alongside QMU and the group , we hope that the distinctive Scottish sea buckthorn can flourish here in Scotland .”
eteaket is a member of the QMU Sea Buckthorn Common Interest group . The Group of nine companies was set up in 2014 to enable its members to become more informed about the nutritional properties of Scottish sea buckthorn . This unique partnership is now enabling producers to develop new products containing the sea buckthorn , maximise market opportunities , become more competitive and generate more sales , whilst raising the profile and understanding of the health benefits of the berry .
The collaboration came about as a result of initial research carried out on sea buckthorn berry by QMU ’ s Scottish Centre for Food Development and Innovation , which has benefited Cuddybridge Apple Juice and iQ Chocolate . Both companies have launched products incorporating the Scottish super berry .
eteaket ’ s new Sea Buckthorn Blend is now available at its Frederick Street Tea Room in Edinburgh , where it also features as one of its Cold Brews . www . eteaket . co . uk / shop / sea-buckthorn ❒
For more information about the Scottish Centre for Food Development & Innovation , QMU ’ s Research & Knowledge Exchange Development Unit , and how it can benefit your business , contact QMU ’ s Miriam Smith , Business Development Manager .
T : 0131 474 0000 E : MSmith3 @ qmu . ac . uk W : www . qmu . ac . uk

24 QMYOU / Knowledge Exchange