Time-lapse film
of East Lothian
celebrates
S c o t l a n d ’s
beautiful
summer
T
HOSE OF YOU who have watched and enjoyed Walid Salhab’s stunning
stop-motion/time-lapse films of Edinburgh, will be delighted to know that
the QMU Media Practice Lecturer has added to his suite of Kinetic films.
Kinetic East, a striking short video of
south east Scotland, was created by
Walid as a celebration of the beautiful
summer of 2013. Walid wanted to capture
and share some of his favourite coastal
spots in East Lothian, as well as some
of the hidden treasures that are on offer
in Scotland’s south east. He particularly
loves the expanse of Ravensheugh
Beach, the nature reserve at Aberlady,
Dunbar Harbour, and the buzz of North
Berwick. In addition, this film includes
footage of Peebles, Cramond Island at
sunset, views from North Queensferry
and his all-time favourite – the ruins of
St Antony’s Chapel at Arthur’s Seat,
Edinburgh.
If you watch closely you might even
spot the UFO that Walid said zig-
zagged across the sky during the shoot
at Arthur’s Seat. He insists it was not a
shooting star.
Wa l i d ’s t i m e - l a p s e /s t o p - m o t i o n
technique captivated an international
audience when he first released ‘Kinetic
Edinburgh I’ in September 2012. This
was followed by his stunning portrayal
of Edinburgh in winter time ‘Kinetic
Edinburgh II’, which achieved over
three million hits on YouTube. Walid
perfected his unique time-lapse/stop-
motion technique during the production
of his Kinetic Edinburgh films. He is now
applying the technique to a short film
‘Avaritia’, which will be available some
time later this year.
Wa li d h o p e s to p r ov i d e a f r e s h
perspective on well-known beauty spots,
to inspire people to seek out hidden gems
and encourage people to appreciate the
natural beauty of Scotland.
You can view Kinetic East at W: www.
youtube.com/watch?v=tgWWKu9gsow
and the trailer for Avaritia at W: http://
vimeo.com/56547987.❒
Research explores public
relations expertise in Scotland
Academics at QMU are the first to explore how public relations (PR) professionals in Scotland got
into their profession and how they conduct their daily work.
A
PILOT STUDY LED by a QMU
research team is exploring the
professional expertise of public
relations professionals in Central
Scotland. The research is involving
professional PR bodies and a range
of both private and public sector PR
practitioners.
J a c q u i e L'Et a n g, C h a i r of P u b l i c
Relations and Applied Communications
at QMU, explained: “In recent years
the PR profession has experienced
significant changes. By working closely
with professional bodies, we aim to get a
clearer understanding of current working
practice in Scotland for the benefit of both
academics and the wider PR profession.”
The pilot study, which looks at the
knowledge base and daily professional
practice of PR professionals across
Scotland, involves interviews and focus
groups with practitioners across Central
Scotland, and some from the north of the
country. The research team will also offer
interventions that may change the way
practitioners think about their work and
methodologies.
Laura Sutherland, Chair of the Scotland
Group of the Chartered Institute of Public
Relations (CIPR), explained: “After speaking
to Professor L'Etang at QMU, we realised
that there was no real research into how
people got into the profession and indeed
the way in which people approach their
work. We agreed to contact members and
non-members of the CIPR, allowing a better
‛cast of the net̓, to participate in the study.”
Laura continued: “It is important, as a
profession, that there are high standards
set across the board, both in terms of
employment and everyday work. We are
delighted to be supporting QMU with this
pilot study and we hope thi