View the full course entry on our website : www . qmu . ac . uk / Public-Relations-and-Marketing-Communications
BA / BA ( Hons ) Public Relations and Marketing Communications
This professionally-recognised course provides the strategic insight , practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing .
On this course you will :
• Experience an unrivalled opportunity to study two closely aligned disciplines : PR and marketing .
• Gain practical experience of developing strategic PR and marketing communication solutions for live clients , creating authentic and shareable digital content for a range of social media platforms .
• Find out how organisations use video , photography , blogs and podcasts to drive their marketing , and how you can help them do it better . You will undertake original research to inform decision making , and measure the effectiveness of campaigns using a range of analytics and metrics .
• Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions ( subject to availability )
• Be taught by internationally renowned academics who are actively engaged with the industry . Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course .
Organisations often take an integrated approach to communication , bringing together these two disciplines to help drive success . PR manages relationships with a range of stakeholder groups including employees , the government and the media and marketing focuses on relationships with the customer .
Public relations ( PR ) and marketing communications are fascinating , fast-moving fields that offer many rewarding career opportunities . Thanks to converged media and the voracious consumer appetite for digital content , they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship .
You can opt to study for an honours degree over four years or an ordinary degree over three years .
Modules
Year One : Studying Media and Communications / Introduction to Marketing / Digital Content Creation / Media and Communication Industries / Media Production : Skills and Techniques / Media Production : Video Project
Year Two : Popular Media Cultures / Media Campaigning / Media Production : Online Journalism / Event Management / Analytics , Insights and Impact / Digital Business and e-Commerce
Year Three : Campaigning and Practice / Advertising and Marketing Communications / Experiential Marketing and Consumer Behaviour / Designing a Research Project / Persuasive Communication / Plus one option *
Year Four : Professional Communication Placement / Strategic Marketing Management / Dissertation / plus one option *
* Year Three and Four options may include : Organisational Behaviour / Photography and Visual Culture / Film Festivals / Communication Arts and Activism / Political Communication / Radio and Audio Media / Photography Practice / Pop Music / International PR / Screenwriting / Film and the Family
The modules listed here are correct at time of print ( March 2022 ) but may differ slightly to those offered in 2023 . Please check the website for any updates .
* Subject to availablity Careers
There is high demand for graduates with the knowledge and skills that you gain from this course . You will build strong links with the PR and marketing industries across the four years . When you graduate you will be ready to make your mark in a wide range of career roles , including PR officer , social media strategist , marketing executive , digital content creator , publicity and
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UCAS code : P211 Duration : 3 / 4 years full-time
Placement : Yes Exchange opportunities : Yes *
promotions executive and events manager . There are PR and marketing specialists in almost every field you can imagine : from national government to charities , finance firms to whisky companies , and tourist organisations to universities .
Placements
You will complete a four-week or 150 hours placement either in the summer vacation between Years Three and Four or in Year Four alongside other modules . Students are responsible for sourcing a placement host organisation and this can be in the UK or abroad . To help with the process , we hold a speed interview event to match hosts offering placements with students . The placement is unpaid although many hosts cover travel and subsistence . Regular hosts include PR and Marketing agencies , big corporations , local and national government and charities .