QMU UG Prospectus 2023sp | Page 67

BA / BA ( Hons ) Media and Communications
This course will engage you in creative , collaborative and professional ways of thinking , researching and working . It emphasises studying the media and understanding the importance of creative communication skills in this exciting and dynamic sector .
On this course you will :
• Study media theory while gaining the creative , practical and collaborative skills you will need to establish a career in tomorrow ’ s global , digitally networked world .
• Gain the media and communications knowledge and skills you will need for the many roles that require them in the fast-moving world of work .
• Study theories of media and communications and debate the role of media in economics , politics and society .
• Look at the role of publicity , propaganda and social media campaigning , and learn about the artistic and creative digital work that shapes the societies we live in .
• Put theoretical understanding into action , although this is not a dedicated production course , it does have a production strand that focuses on video , photography , audio and digital content creation .
• Develop your writing , management and team skills needed to produce imaginative and creative work of a high standard .
• Meet and learn from media professionals in the fields of media and communication . In addition , you will be working with carefully selected external clients on media and communication projects .
We live in a world where everyone joins in media debates and many people are content creators , but how do you differentiate yourself , and your professional skills , in this field ? The course is designed to build your creative , critical and research skills year on year , as well as your ability to put ideas into writing and practice .
You can opt to study for an honours degree over four years or an ordinary degree over three years .
Modules
Year One : Media and Communications Industries / Studying Media and Communications / Media Analysis / Digital Content Creation / Media Production : Skills and Techniques / Media Production : Video Project
Year Two : Disruption in Media and Cultural Industries / Popular Media Cultures / Media Client Project / Media Campaigning / Media Production : Storytelling / Media Production : Online Journalism
Year Three : Media , Politics & Culture / Designing a Research Project / Persuasive Communication / Creative Entrepreneurship in the Film , Media and Communications Sectors / plus two options *
Year Four : Modernity on Screen / Media Freelancing Project / Dissertation / plus two options *
* For Year Three and Four options , see opposite page .
The modules listed here are correct at time of print ( March 2022 ) but may differ slightly to those offered in 2023 . Please check the website for any updates .
* Subject to availablity Careers
This course will equip you with skills in media content creation , research , writing and communication , as well as team work and management skills . These are important for a wide range of roles such as content creation , client liaison and creative entrepreneurship . You could work in the media industries , arts management , the cultural and creative sectors or communications industries . In addition , companies in a wider range of fields are constantly looking for fresh content ; they want to tell their own stories and communicate compellingly through the media with their potential customers .
Entry requirements Scottish Higher :
Standard : BBBB Minimum : BBCC
A Level : BCC
UCAS code : PP24 Duration : 3 / 4 years full-time Exchange opportunities : Yes *
Irish Leaving Certificate : H2 H2 H3 H3 International Baccalaureate : 28 points
International : IELTS of 6.0 with no element lower than 5.5
Required subjects : English or Media Studies preferred at Higher / A level or equivalent . English required and Maths preferred at Nat 5 / GCSE .
Mature / Access : Related Access course , see : www . qmu . ac . uk / college-qualifications . We welcome applications from mature students with other relevant qualifications and / or experience .
Direct Entry :
Year Two
• HNC / HND in a related subject with B / CB in the graded unit
• Scottish Higher : BC at Advanced Higher in relevant subjects plus BB at Higher
• A Level : BBB in relevant subjects
Year Three
• HND in a related subject with CB in the graded units
For details of related HNC and HND courses , see : www . qmu . ac . uk / college-qualifications
Why QMU ?
• Learn real-world skills from experienced media and communications professionals and combine that with rigorous academic skills which will be of value to you throughout your career .
• Our staff get to know your interests , strengths and areas for development .
• Build the confidence to stand on your own business feet with our Creative Entrepreneurship modules .
View the full course entry on our website : www . qmu . ac . uk / Media-and-Communication
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