MSc International Marketing
Businesses with global ambition are actively looking for internationally minded marketing professionals . Available for full or part-time study , this programme will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills , which you can use in different contexts and countries . You do not need to have previously studied marketing and if you are already working you can study flexibly around your commitments .
A celebrity influencer posting on Instagram … Finding and using the latest research to inform and justify decisions ... The best way to promote a comedy show at the Edinburgh Fringe … The organisational structure of a multinational business … How to respond tactfully in a crisis ... These may seem unrelated issues , but they all relate to skills in the armoury of a modern international marketing professional . Exactly how and why these skills are related – and why that is important – is just one part of the insight that you will gain on this employability-focused course .
A global perspective , theoretical and practical knowledge , and transferable business skills – if you have these in your professional marketer ’ s kitbag then you can expect a rewarding and stimulating career . This MSc International Marketing is suitable both for those who have an undergraduate degree in business , seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills .
By encouraging you to become critically reflective , the course will develop your knowledge of the contemporary issues affecting marketing management , and equip you with the practical skills that are essential for developing a career in this field .
During the course , as well as learning a range of key marketing skills , you may have the opportunity to engage in real-life marketing consultancy agreed between you , a client and tutors at QMU . This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action .
Structure
You can opt to study for the full MSc , a PgDip or a PgCert . You can also register as an associate student to complete a single module for CPD . On completion of a single module , you may wish to complete further modules and progress your studies to a named award .
Teaching , learning and assessment
Teaching comprises a combination of lectures , seminars , tutorials , case studies , field trips and projects ’. The ‘ capstone ’ module for the programme consists of either a ‘ live ’ project for a client , the development of a business start-up proposal , or a master ’ s level dissertation . Each of these options is intended to draw together elements of the taught course . The dissertation or project will be facilitated , monitored and assessed by tutors within QMU and , where appropriate , by staff within the organisation in which it is undertaken .
Assessment will take a variety of forms , including essays , reports , group and individual presentations , and website development .
Teaching hours and attendance
Your specific timetable will depend on whether you are studying full-time , part-time or for an individual module , but teaching will be timetabled as far as possible over two days , allowing scope for continued part-time employment . Most modules involve approximately 30 hours of face-to-face teaching . Lectures will be recorded .
Industry links , accreditation and professional registration
QMU and the Queen Margaret Business School maintain strong links with key professional bodies , including the Marketing Society , who support our Student Marketing Society and the
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Market Research Society . We have good relationships with potential employers and possible providers of project opportunities . Part of the University ’ s underpinning philosophy involves relating theory to practice , and we strongly encourage students to develop professional contacts throughout the course .
Modules
International Marketing ( 20 credits )/ Markets , Innovation and the International Consumer ( 20 credits )/ Marketing and Society ( 20 credits )/ Research Methods ( 20 credits )/ plus two options / Marketing Consultancy Project , a Business Start-up Project , or a Marketing Dissertation ( 60 credits )
The range of options could include subjects such as marketing communications , digital marketing , strategic management , leadership and other business related subjects .
The modules listed are correct at time of publication ( November 2021 ) but are subject to change . In the event that modules change , QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students .
Careers
You will be qualified to work in a broad spectrum of marketing and management positions within a range of businesses and other organisations . Previous QMU graduates have gone on to work in marketing agencies , run their own businesses , and work in not-for-profit roles and in the UK , Europe and further afield .