PgCert Strategic Communication and Public Relations
This flexible PgCert will enable you to develop your communications and public relations knowledge and skills without the commitment of full-time study , making it ideal for those with existing work commitments .
On this course you will develop the specialist skills needed to communicate effectively across a range of media and digital platforms . It ’ s important to understand the bigger picture , and you will study within a framework that emphasises strategic thinking and a critical stance , enabling you to make an effective , ethical and responsible contribution to your organisation .
The course is delivered in blocks of attendance with further online learning . It is ideal for those who wish to study at master ’ s level when in employment .
The course is suitable if you :
• want to start a career in communication and PR . We ’ ll support you in developing industry-relevant knowledge and skills , help you to produce a professional portfolio , and provide you with opportunities to meet , work alongside and network with current practitioners ; or
• already work in a communication or PR role and want professional development . You can study part-time and tailor your learning to your own development needs .
Structure
You will complete three 20-credit modules , but on completion there is the option to progress your studies to a PgDip or MSc , see pages 98-99 .
Teaching , learning and assessment
Students learn from an academic team that includes internationally published researchers and practitioners with years of professional experience . In many modules , students learn alongside and network with practitioners working in communication and public relations roles .
Teaching comprises a combination of lectures , seminars , workshops , and tutorials . Teaching involves face-to-face and directed learning as well as your own self-directed activity . Face-to-face teaching is delivered on campus . Core module assessments may include case studies , essays , projects , blogs , proposals , campaign materials and briefing documents of between 1,000 and 5,000 words .
Teaching hours and attendance
Students benefit from a delivery pattern that requires attendance at intensive day / half-day blocks and that you can fit alongside other commitments . Your own timetable will depend on what you choose and whether you study full-time or part-time . We timetable most teaching to take place on Fridays and Saturdays . The two semesters run from September to December and mid-January to mid-April . Assessments are mostly due at the end of each semester .
Industry links and accreditation
QMU is a partner institution of the Public Relations Consultants ’ Association ( PRCA ).
Modules
You must gain 60 credits from the following modules : Media Theory and Campaigning ( 20 credits )/ Strategic Communication and Digital Practice ( 20 credits )/ Digital Communications ( 20 credits )/ Public Affairs ( 20 credits ).
Specified module exemptions are awarded to applicants who already hold some CIPR diploma level awards .
The modules listed are correct at time of publication ( November 2021 ) but are subject to change . In the event that modules change , QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students .
Careers
Where this course takes you is up to you . Our graduates have an impressive track record in achieving their career aspirations , going on to take key communication roles in a wide range of organisations across the globe . The course has also provided professional development for those already working in consultancy and in-house roles and is a pathway to an academic career in the subject area .
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