MSc International Marketing
Businesses with global ambition are actively looking for internationally minded marketing professionals . Available for full or part-time study , this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills , which you can use in different contexts and countries . You do not need to have previously studied marketing and if you ’ re already working you can study flexibly around your commitments .
A celebrity influencer posting on Instagram … Finding and using the latest research to inform and justify decisions ... The best way to promote a comedy show at the Edinburgh Fringe … The organisational structure of a multinational business … How to respond tactfully in crisis ... These may seem unrelated , but they are all vital tools in the skills armoury of a modern international marketing professional . Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course .
A global perspective , theoretical and practical knowledge , and transferrable business skills – if you have these in your professional marketer ’ s kitbag then you can expect a rewarding and stimulating career . We have designed this course to equip you with just such an international skillset . It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills .
By encouraging you to become critically reflective , the course will develop your knowledge of the contemporary issues affecting marketing management , and equipping you with the practical skills that are essential for developing a career in the field .
During the course , as well as learning a range of key marketing skills , you may have the opportunity to engage in real-life marketing consultancy agreed between you , a client and tutors at QMU .
This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action .
Structure
To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules . You can opt to study for the full MSc , a PgDip or a PgCert . You can also register as an associate student to complete a single module for CPD . On completion of a single module , you may wish to complete further modules and progress your studies to a named award .
Teaching , learning and assessment
Teaching comprises a combination of lectures , seminars , tutorials , case studies , field trips and projects , as well as an optional period of industry-based learning , culminating in either a ‘ live ’ project for a client or a master ’ s dissertation that are intended to draw together elements of the taught course . The dissertation or project will be facilitated , monitored and assessed by tutors within QMU and , where appropriate , by staff within the organisation in which it is undertaken .
Assessment will take a variety of forms , including essays , reports , exams , group and individual presentations . For those seeking a more thorough theoretical understanding , a dissertation can be undertaken instead of the project .
Teaching hours and attendance
Your specific timetable will depend on whether you are studying full-time , part-time or for an individual module , but teaching will be timetabled as far as possible on two days , allowing scope for
52 continued part-time employment . Most modules involve approximately 30 hours of face-to-face teaching .
Industry links , accreditation and professional registration
QMU and the Queen Margaret Business School maintain strong links with professional bodies associated with marketing , including the Marketing Society , who support our Student Marketing Society . We have good relationships with potential employers and providers of placement opportunities . Part of the University ’ s underpinning philosophy involves relating theory to practice , and we strongly encourage students to develop professional contacts throughout the course .
Careers
You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations . Previous QMU graduates have gone on to work in marketing agencies , run their own business , work in a not for profit role and work in marketing and communications positions in industry in the UK , Europe and further afield .
Modules
International Marketing ( 20 credits )/ Markets , Innovation and the International Consumer ( 20 credits )/ Marketing and Society ( 20 credits )/ Research Methods ( 20 credits )
You will also take two modules from a range of options that could include subjects such as communications , digital , business management , leadership , PR , sales and international communications .