QMU Postgraduate Prospectus 2021 download | Page 104

MSc Media Management and the Creative Industries

This innovative and dynamic course develops an understanding of the business framework of the media and creative industries and the global environment in which they operate . It uses the academic and professional expertise of QMU ’ s staff in the worlds of journalism , film , music , entertainment and social media , while giving students access to training in management and financial literacy through the University ’ s dedicated Business School .
This course is particularly aimed at those interested in the media and creative industries , business startups , advertising , festivals , marketing , PR and media relations . The only such degree in Edinburgh , it makes use of a range of visiting industry figures alongside core department staff , and gives students the opportunity to progress their career in a European capital with a wealth of opportunities in the cultural sector , creative industries and the digital economy .
Combining key theoretical and applied components , the course will offer you a strong critical understanding of contemporary media and creative industries .
Our teaching staff produce worldrenowned research and engage globally with media industries practitioners and organisations .
Structure
To obtain a specific postgraduate award at QMU you must complete a number of credit-bearing modules . You can opt to study for the full MSc , a PgDip or a PgCert . You can also register as an associate student to complete a single module for CPD . On completion of a single module , you may wish to complete further modules and progress your studies to a named award .
Teaching , learning and assessment
This MSc is designed to put you at the centre of your learning by using a range of teaching and assessment approaches that take into account your individual interests , abilities and ambitions . You will be taught through a combination of lectures , seminars , workshops , tutorials and online activities .
Assessment varies across the course . Modules typically require essays , reports or project work of 1,000-5,000 words and a final 12,000-word dissertation .
Teaching hours and attendance
Full-time students attend classes for two semesters beginning in September ( 12 months to complete the programme ) and January ( 18 months to complete the programme ), before completing their dissertation requirement . Part-time students attend classes for four semesters and complete their dissertation in their second year . Students take three core modules of 20 credits each , in addition to three optional modules . Each 20-credit module usually requires attendance on campus for two to three hours a week for up to twelve weeks .
Industry links
We have links with media and creative organisations including the BBC , Condé Nast , the British Film Institute and Creative Scotland .
Modules
Media and Creative Industries ( 20 credits )/ Analysing Policy in the Media and Creative Industries ( 20 credits )/ Designing Qualitative Research — Research Methods ( 20 credits )
You can select a choice of 60 credits from a wide range of modules which may include : Media Theory and Media Campaigning / Strategic Communication Planning and Digital Practice / Digital Communication / Strategy and Leadership / Accounting for Managers / Markets , Innovation and the International Consumer / Marketing and Society / Leadership , Governance and Strategy : Not-for-profit / Fundraising , Development and Finance / Managing Corporate Resources / Planning and Marketing Cultural Projects
If studying for the MSc , you will also complete a dissertation ( 60 credits ).
The modules listed are correct at time of publication ( September 2020 ) but are subject to change . In the event that modules change , QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students .
Careers
This master ’ s course develops skills relevant to a range of positions within a wide spectrum of media and creative industries in areas such as media production , journalism , public relations , advertising and media relations .
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