QMU Postgraduate Prospectus 2021 download | Page 110

Chartered Institute of Public Relations Diplomas :

If you ’ re a public relations professional looking to advance your skills , knowledge and career , our CIPR diplomas could be an ideal next step . They are taught in blocks , giving you flexibility to fit your studies around your current work commitments .
- Professional PR Diploma - Specialist Diploma ( Digital Communications ) - Specialist Diploma ( Public Affairs )
Earn a qualification that will get you noticed . CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors .
Everyone enrolled on our Chartered Institute of Public Relations ( CIPR ) Diplomas is a matriculated student and has access to all of the University ’ s resources , including our extensive library and online teaching Hub . We very much believe that students gain real benefits from face-to-face teaching , but we also recognise that this can sometimes be difficult for professionals , so we organise our workshops on Fridays or Saturdays and always post material online .
You will join our community of communications academics and practitioners , and will learn alongside our MSc students . Should you wish to continue studying with us after completing a diploma , you will have already earned 20 credits per CIPR Diploma module towards our MSc Digital Campaigning and Content Creation or MSc Strategic Communication and Public Relations .
Get ready to gain an advanced understanding of professional practice , including PR strategy and planning , content management , media and engagement , measurement and evaluation , and PR leadership , all underpinned by reference to ethics and the code of conduct . You ’ ll also put your learning into practice , evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector .
Structure
The diplomas are taught in blocks and you will only be required to attend QMU a few times across the duration of your chosen course . Each diploma usually consists of four full days or eight half days face-to-face teaching .
Teaching , learning and assessment
You will be taught by our PR academics who are recognised nationally and internationally for their excellence in research .
Your teaching will comprise a variety of approaches including lectures , workshops , group work and input from senior practitioners and QMU academics .
Work is set at the on-campus teaching blocks and contact maintained between blocks through online discussions .
You will learn alongside people who are working in a similar role to you in a variety of businesses and organisations as well as postgraduate students studying MScs . This will enable you to share experiences and learning with one another , which enriches the student experience .
Teaching hours and attendance
See opposite . The timetable is not available at the time of publication .
Industry links and accreditation
QMU is an accredited teaching centre of the UK ’ s professional body , the Chartered Institute of Public Relations ( CIPR ) and a partner institution of the UK ’ s Public Relations Consultants Association .
Modules
Please refer to the CIPR website at www . cipr . co . uk for the latest and most up to date information on these courses .
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