TABLE OF CONTENTS PHILIPPINE RETAILING
Steven Tan, President of SM Supermalls: Forty Years of SM Supermalls and the Leader Shaping Its Future
PRA Celebrates Retail Heroes Nationwide Through Retail Employees’ Day 2025 Campaign
PRA News Update
Building AI Readiness in Your Organization
Retail News Capsule
Leveraging Technology to Overcome Workforce Challenges for Small Retailers in the Philippines
Valuable lessons from Hong Kong fire on retail crisis management
Members’ Corner
Hearts That Give, Hands That Serve: PRA’ s Journey of Spreading Love Through Outreach
PRA in Action
PHILIPPINE RETAILING EDITORIAL TEAM
Mayan Sangil
Aira Villanueva MANAGING EDITOR
Paul Payongayong GRAPHIC DESIGNER
EDITORS-IN-CHIEF
BM Miranda
Gigi Lariosa Ivan Lanuza Terence Ng
CONTRIBUTORS
The Philippine Retailing is the official quarterly publication of the Philippine Retailers Association with office at
2607 / 2610 Jollibee Plaza F. Ortigas Jr. Road( formerly Emerald Ave.) Ortigas Center, Pasig City, Philippines
Telephone Nos.:( 632) 8687-4985, 8687-4180, 8687-4181 Fax No.:( 632) 8636-0825. For questions, comments, suggestions, contributions or ad placements email us at: communications @ philretailers. com and marketing @ philretailers. com
The views and opinions expressed in our published works are those of the author( s) and do not reflect the opinions of the PRA or its Editors.